Examine how top American brands responded to the murder of George Floyd on Twitter, framing their support for racial justice and taking specific actions.
Analyze the dialogic engagement in CDC-hosted public health Twitter chats and the implications for using social media in public interest communications.
Examine the unintended effects of policy narratives on state legislators, and the implications for advocacy strategy regarding public investments in quality childcare.
Uncover how an ethics of care approach can reshape organizational responses in cases of abuse, as seen in the Larry Nassar case.
Explore how 13 nonprofits utilize acculturation-themed images in digital advocacy, promoting positive prototypes of Hispanic and Latinx immigrant communities.
Witness the effectiveness of care-based political communication in uniting a nation after a terrorist attack, as demonstrated by New Zealand's Prime Minister Jacinda Ardern.
Dive into the power of restorative narratives in evoking positive emotions and inspiring action in response to adversity.
Discover how JUUL used impression management to reshape their image amidst the youth e-cigarette epidemic through website and Twitter content analysis.
Analyze Facebook's public communication on data collection and privacy, investigating how the company frames its message strategy and the implications for user understanding and data policy.
Understand youth perceptions of car-free transportation and learn how to effectively communicate the benefits of choosing car-free mobility through the lens of the theory of planned behavior.
Explore the meaning of global engagement among former Backpack Journalism students, providing insights into global education, experiential learning, and public interest communications.
Examine social media response to the Parkland school shooting through a content analysis of Instagram and Twitter, revealing differences in gun violence advocacy, risk perception, and engagement.